With decades of experience, Amanda gives parents the confidence to think differently when approaching the challenge of potty training and children’s behavioural difficulties. A firm favourite with parents, celebrities, press and the education sector alike, Amanda’s career took off when she launched the world’s only 100% leak-proof potty ‘My Carry Potty’ in 2009. She has since revolutionised the industry and helped millions of parents to toilet train their little ones worldwide. Amanda’s next venture saw her launching The Potty Training Academy, which works to reduce nappy waste in nursery schools throughout the country and has saved thousands of nappies going to landfill. The academy also helps parents and nursery workers to toilet train having found there was a huge increase in children starting school in nappies.
In April 2019, Amanda published her first book ‘Potty Training Magic’ with Penguin Books, which soared to the number one bestseller spot within the ‘Parenting and Toilet Training’ Amazon chart – it sold thousands of copies within its first two weeks alone. Using her years of experience, the book broaches every conceivable problem, and is also suitable for parents with children who have learning difficulties and selective eating habits. With Amanda’s super-easy playful plan there’s no excuse to delay potty training.
Amanda is the longest established and most experienced toilet training expert in the UK today and has featured on hit television shows including ‘Channel 4 Too Posh to Parent’, ‘ITV This Morning’ and ‘BBC The One Show’. Celebrity clients include Charlotte Tilbury, Lily Cole, Kate Kane, Luisa Zissman and Ferne McCann to name just a few. Amanda is also in high demand for general parenting advice and guidance during key stages of child development and works with older children with disadvantaged backgrounds. She has won multiple awards for My Carry Potty and The Potty Training Academy through her business and entrepreneurial innovation.