Sophie Hinchliffe just three years ago was a part-time hairdresser – and now she is taking the cleaning world by storm as ‘Mrs Hinch’.
Essex based Sophie became an overnight sensation in 2018 by sharing her cleaning tips and tricks on Instagram (@mrshinchhome), growing from 1k to 1m followers in just six months. She now has over 2m ‘Hinchers’ who follow her daily stories using her beloved cloths and tools which have become sell-out products.
Sophie’s loveable and hilarious personality, along with her passion for learning and sharing handy household hacks makes her a brand and media favourite. Everything she touches turns to gold, with her ‘Hinchers’ clamouring to ‘swipe up’ and get their hands on her latest recommendation.
Her debut book ‘Hinch Yourself Happy’ sold 160,000 copies in its first 3 days of release in April 2019, and it became a Sunday Times Bestseller. Her subsequent titles ‘Mrs Hinch: The Activity Journal’ and ‘Mrs Hinch: The Little Book of Lists’ followed suit and also hit the number one spot. Sophie’s first baby with husband Jamie, Ronnie, was born in Summer 2019.